I’m soon to move into a new apartment with a Vitamix owner, so the arrival of the smoothie trap on the homepage caught my eye. As any viewer of Vitamix competitor, BlenTec’s will it blend video series (which features, among other things, the blending of an iPad) already knows, there’s a world of difference between a blender and a BLENDER.

For smoothie aficionados, there are compelling reasons to spend triple digits on this household appliance. And those who pony up the big bucks rarely seem to regret it. At least if you’re willing to believe bloggers, my parents, and our science editor Ethan who says, when asked if he regrets his Vitamix purchase, “Are you kidding? I DRINK YOUR MILKSHAKE!”

Amid the many green smoothie recipes in this trap are fruitier/sweeter ones like coconut peach melba, spiced oatmeal, and pumpkin pie.

There’s even a post pointing to a placenta smoothy recipe. Says Ethan, “I don’t know whether there’s a risk of infection in eating placenta … but I know it’s high in protein and nutrients.” For a variety of reasons, going to be a while before I seriously consider that one.

-Laura