Imagine if HR professionals still used job descriptions from 1996 to hire today's computer engineers. That would be absurd, wouldn't it? So much has changed over the last two decades.
Well, that's essentially how many sales reps are hired today. Companies are still using decades-old job descriptions and interview questions to find today's sales professionals. Never mind the fact that customers and the sales profession have changed significantly over the last decade.
That's why it's time for an update. Here are five key traits of a modern seller with suggestions for working them into the hiring process.