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Why B2B Sales Teams Need to Change Their Content Strategy

content marketing, social selling

It's no secret that content has changed the way marketers reach and engage customers. Done correctly, content marketing builds awareness for your company. It distinguishes your brand from thousands of other marketing messages. It fosters engagement and relationships with customers – not just transactions.

But here's the thing: Content isn't just a marketing tool anymore. It belongs in every sales rep's toolkit. In fact, in an era of self-educating buyers, content is a must-have for sales reps.

You might be thinking, "Sales reps have always used content. We love one-page product descriptions." True, but modern sales teams need a robust content strategy – one that extends beyond pushing a company's products and services. To understand this need, let's first take a trip into the past… 

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