As Hank Nothhaft, Jr. our CEO, outlines in his 2017 predictions, social selling will shift from a hobby to a strategic imperative. To cross that chasm, companies will need to put several key elements in place so that they can build transformative, successful social selling programs. In 2016, there has been recognition of the importance of change management for digital transformation programs such as social selling. I believe that, in 2017, organizational change management will be at the core of successful programs.
Here are some more specific predictions that will drive the success of strategic social selling programs.
Let’s explore these predictions in a bit more detail.