Bill Harris, VP of Sales at Trapit, shares his views on how B2B sales will evolve in 2017. In the upcoming days, we will continue to publish predictions about the future of B2B sales and social selling in 2017. Enjoy!
I predict that, in 2017, sales leaders will play a more prominent role in shaping how Marketing supports Sales. Why? Buyers want one-to-one engagement, and sales can provide that at scale. That's largely because of two critical developments: