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How to Frame Employee Advocacy for Your Employees

employee advocacy

There are plenty of blog posts about the benefits of employee advocacy for your enterprise. And there's no shortage of content about getting executive buy-in for your advocacy program either.

But what about getting employee buy-in? Without the support of your employees, your advocacy program will never take off, you will miss your KPIs, and your program will belly flop. So, what's a marketer supposed to do? How do you frame employee advocacy for your employees?

Simple. You answer one key question, which is this: What's in it for your employees (not for your company)? Let's take a look at the different ways to position advocacy with your employees.

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