There are plenty of blog posts about the benefits of employee advocacy for your enterprise. And there's no shortage of content about getting executive buy-in for your advocacy program either.
But what about getting employee buy-in? Without the support of your employees, your advocacy program will never take off, you will miss your KPIs, and your program will belly flop. So, what's a marketer supposed to do? How do you frame employee advocacy for your employees?
Simple. You answer one key question, which is this: What's in it for your employees (not for your company)? Let's take a look at the different ways to position advocacy with your employees.