"Each employee is doing her own thing."
"Our CMO wants to control the message."
"As a department, we need to standardize best practices on social."
Speaking with our buyers, we've found that employee advocacy is not static. It's an evolutionary process, with several distinct stages along the way. To help us gauge the maturity level of our buyers' advocacy programs, we created a classification system.
We thought that we'd share our system with you so that you can assess your company's situation. Ready to take a peek?