We don't scrub our cars with toothbrushes, nor do we stir our coffee with shovels. The same should be said of sales teams.
Sales teams have many tools at their disposal. Yet often times, they find themselves choosing the wrong one for the task at hand. This is especially true for social sellers. We continue to hear about sales teams that adopt the wrong technology for social selling, only to have lackluster results. Let's take a look at where those sales teams go wrong.