Employee advocacy continues to be one of the hottest topics in social media marketing circles. And while many companies have successfully, launched, grown, and scaled their programs, there's still a lot of room for improvement. According to Prophet's research, very few industries have created highly mature advocacy programs.
For employee advocacy programs to evolve and drive results, leaders need to need to continue to update their strategies. In our discussions with customers and thought leaders, we've identified five areas of growth. We hope that they help you!