When you think about developing an effective marketing strategy, you probably don’t think about talking to your shrink. However, perhaps surprisingly, the two are quite related. Both are focused on psychology and human behavior and how to adapt one’s choices to improve a situation. In therapy, this means you want to have your client feel less distress, and in business, this means you want to have your client continue to purchase your product. So, treating your client like a person is a good place to start.
Whether you’re of the Rogerian, Gestalt, or the Existentialism school of thought, there are cardinal rules when engaging with clients that could seriously improve your marketing strategy.