As CIOs and CMOs of large enterprises know all too well, the adoption of enterprise technology is dismal. Convincing employees to embrace new work tools for internal communication, productivity, or tracking sales can be like pulling teeth. A study by MIT Sloan Management Review found that 63% of executives and managers think the pace of technology change in their organization is too slow, despite a consensus that “digital transformation” is critical for their organizations.
You’ve tried everything. Your IT department has chosen tools that are easy to use. You’ve offered a variety of training options for your teams based on their preferred way of working. You’ve celebrated wins and quick adoption. You’ve even implemented penalties.
And yet, your workforce has gone rogue.