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Stats for Marketers: A Simple Way to Forecast Revenue Growth in Excel – Part 1

marketing strategy, metrics

You're the CMO of a company. It's 4:59 p.m. on a Friday, and your boss walks into your office and says, "We need to make $50,000,000 next year."

How do you respond?

A. "Okay, whatever you say boss. I'm going home for the weekend."
B. "That's it? I think that we can do at least $60,000,000."
C. "Let me talk to my daughter. She's taking stats in college. Maybe she can crunch the numbers."
D. "Give me a few minutes to do some math."
E. Sweaty palms, deer-in-headlight eyes, and dead silence.

If your answer is A, B, C, or E, this post is for you.

Today, I'll explain how you can forecast revenue growth in Excel. And I'll explain the process in such a way that you can understand the math – even if you have not picked up a calculator since high school advanced algebra.


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