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16 SMART Goals for Content Marketing Performance Reviews

content marketing

Marketing teams are still trying to navigate the unfamiliar terrain of content marketing. And most of us have a long way to go. Only 35% of marketers have a documented content marketing strategy.

As we go about creating strategies and building workflows, we get wrapped up in metrics, returns on investment, and trends. But we lose track of another key component: performance evaluations. How will you evaluate the performance of your content marketing team members?

Below, you'll find 15 sample SMART goals that you can use for content marketing performance reviews.

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