Traditionally, field sales reps have relied on face-to-face events and on-site meetings. Their physical presence was needed to close deals.
But all that's changing. To stay relevant for the modern buyer, field sales reps need to move more of their activities online. Nowadays, digital interactions are just as important as offline interactions for managing one's territory. For a modern field sales rep, this means leveraging content and social networks like LinkedIn and Twitter.
Here are three ways that field sales reps can engage in social selling.